5 Common Reasons Why Your Emails Are Going to Spam

5 Common Reasons Why Your Emails Are Going to Spam?

1. Your Recipients Marked Your Emails as Spam

The first and most obvious reason for your emails ending up in spam is because your recipients put them there.

Even if your content is strong and the recipient expressly gave you permission to contact them, they may still decide to mark your email as spam to clean up a cluttered inbox.

They may also have forgotten why they subscribed to your list in the first place, or simply made a mistake.

Unfortunately, if enough of your messages get flagged by users, it can cause spam filters to flag your address and start sending your mail to spam automatically.

2. You’re Not Following HTML Best Practices

While text-only emails are straightforward, they might not be a viable option for some businesses like ecommerce stores as they may lead to lower engagement when compared to emails that include branding, images, and other HTML elements.

However, when including HTML in your messages, it’s important to follow some simple rules to ensure that they don’t end up in spam folders.

• Ensure that the fonts are large enough to read easily, while also behaving well in email client preview panes.
• Assume that any images will be blocked by email clients and that users may not see critical information if it’s contained within media elements.
• When it comes to fonts, you’ll also want to make sure the ones you choose are cross-platform and clearly legible. Arial, Verdana, and Georgia are all solid options.
• Review any links added to your email signature, avoiding any websites that might be flagged as spam.

3. Your Subject Lines Are Misleading or Contain Spam Triggers

Subject lines are typically the first impression a user gets of your message, so they need to grab attention and entice the reader to open the email. However, they also need to be honest. A misleading subject line isn’t just poor etiquette, it’s also against the law, according to the CAN-SPAM Act.

4. Your Content Triggers Spam Filters

Spam filters check for certain words (or combinations of words). If an email gets enough hits or contains those words in addition to some of the other items on this list, it can end up in spam folders. Spam trigger keywords can include:

• Free
• Lowest price
• Additional income
• Data
• Contacts
• Database
• Drug
• Easy money
• Discount
• Coupons
• No cost
• Special Characters
• Multiple exclamation points or dollar signs in a row
• Words with unnecessary spaces or punctuation
• Words that are in ALL CAPS & Highlighted.
• Words that are in Bold Letters

5. You Haven’t Set Up Email Authentication(The Most Important)

Authentication authorizes the service to send emails on your behalf, so they’ll appear with your domain name attached even though they were sent by a third party. If your authentication isn’t set up properly, your emails can end up going directly to your recipients’ spam boxes.

There are a few different types of email authentication out there, with the main ones being Domain Key Identified Mail (DKIM), Sender Policy Framework (SPF), and DMARC.

DKIM provides an encryption key and digital signature to verify an email, while SPF works by verifying the IP address of the sender against a list of approved IPs. DMARC is a bit different, in that it requires the other two to be enabled and lets the sender indicate that their emails are protected by DKIM or SPF.

If you use an automated email service or third-party service and you’re having problems with delivery, authentication is a good first thing to check.

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